Smartphone prices can go up 7-8% in GST regime: Coolpad


The company has reduced its sales target for the year from 4 million to about 2.5-3 million units.Mobile phones could become dearer by 7-8 per cent after the GST comes into effect, Chinese handset maker Coolpad said today.

“Depending on the rate of GST, prices could go up 7-8 per cent,” Coolpad India CEO Syed Tajuddin told PT
While the GST rates are yet to be announced, handset makers are concerned that the regime may result in concessions currently offered by different states coming to an end.

However, Tajuddin said GST will result in a “big jump” in online sales of mobile phones that have slowed down in the last 2-3 months on account of additional taxes levied by certain states.

The company has reduced its sales target for the year from 4 million to about 2.5-3 million units.

“In the last 2-3 months, online sales of mobile phones have slowed down a bit on account of additional taxes by certain states. We now expect to see sales to be about 2.5-3 million units this year (by March),” he said.

Coolpad also plans to launch three new devices, priced under Rs 15,000, in the coming months to push sales in India, which is among the fastest growing smartphone markets globally.

The company today launched a new handset, Coolpad Mega 2.5D, priced at Rs 6,999 in partnership with Amazon.In.

The Android Marshmallow-based handset features a 5.5-inch display, 1 Ghz quadcore processor, 3GB RAM, 16GB internal memory (expandable up to 32GB), 8MP rear and front camera and 2,500 mAh battery.

Coolpad, which competes with the likes of Huawei, Xiaomi and Oppo in India, is also working on expanding its offline presence to boost sales.

“We are working on a pilot with Amazon.In for offline sales where they supply to the retailers. Both Coolpad and Amazon.In have invested in the pilot and once we have the results around September, we will decide on the future course,” Tajuddin said.

The pilot was started last month, he added.

Asked about its peer LeEco becoming the largest shareholder in Coolpad, Tajuddin said there has not been any impact on the Indian operations yet.

Earlier this week, LeEco said its founder, Chairman and CEO Jia Yueting has become the chairman of Coolpad. LeEco and Coolpad will adopt a dual-brand strategy, where the two brands co-exist and target different market segments, it had said.

LeEco is aggressively expanding its retail presence in India as well as R&D operations to cash in on the market here.


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